Evolution of social platforms

Top social media platforms must be used for the target audience by business and be a useful place for the brands to get the opportunity to connect with their consumers and journalists. Mass social platforms such as Facebook , Linkedn and twitter on some level will be important , but in the future networks that are specific in an industry will become more important. The more important platforms for PR professionals in the future will be more focused towards their clients.

Facebook, twitter and other sites similar can be fun and getting down into sites that are industry-specific are far less fun, as a PR professional you need to understand your clients, services their business models, technologies and more. Its really about PR professionals becoming better and more useful and up to date PR professionals and them understanding their clients and their business, social networks aren't the be all and end all and they don't fit every business.

Social platforms will continue to grow but a PR's job will remain the same, but the PR industry is moving 

 from broadcasting to highly valuing monitoring and measurement..

Social platforms are growing due to demand , they help journalists and PR professionals to keep in contact with each other.

My next blog is going to choose a social network and explain their values and uses and how i feel its impacting our job as PR's.

Social Networking & PR

Social networks are becoming huge in our everyday life. Some people cant go to the toilet with out tweeting  or go to the shop with out tagging it on Facebook...crazy i know, but i have to admit I'm one of them, i don't know what I did when I didn't have a twitter I mean twitter is like online counselling  you go on and tell everyone your problems.

But that's enough on how I get out my problems, on to the importance of it in Media & PR. As a current student in IT Carlow studying Media & PR I've seen how much of an impact social networks have on PR. 

The traditional Press releases are slowly diminishing over time and the new so called "Social Media Releases" are taking over.  Sites like Pitch engine and mind touch are moving Public relations into this century allowing professionals to post their releases online. It might take a few years for social media to take over completely put its slowly working its way in, press releases are not dying out their just being updated... its about time!! Keep an eye out for my next blog where il be talking about the evolution of social platforms.